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BSBA Marketing

Marketing shapes cultures. And Eller students shape marketing with this Marketing degree offered by the University of Arizona.

Quick Facts

  
Full-time Duration: 4 years
Starting in: August, January, May
Tuition Fee: $37,116 per year
Location: Tucson, United States

The American Marketing Association defines marketing as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

Students in Marketing at University of Arizona explore buyer behavior, marketing research, market segmentation, the development of products and services, pricing strategies, distribution systems, advertising and promotion, and the creation of strategies to meet consumer needs and organizational goals.

Courses include:

  • Marketing Analytics
  • Marketing Research
  • Buyer Behavior
  • Digital Marketing
  • Advertising Management
  • Pricing and Channels
  • Sales Communication
  • Retail Marketing

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“Choosing the Master’s program for Physiological Sciences at the University of Arizona was one of the best decisions I could have made in my education. Our department is warm and collaborative, offering an array of research topics and techniques underneath a vast and integrative umbrella of physiology. Beyond my research experience, I was presented with teaching opportunities, which I feel honed my skill of scientific communication. Having the dynamic research/teaching/class schedule not only kept me active but helped me reinforce material in multiple contexts. Overall, this program was exactly what I wanted in my segway into the medical sciences… and with my teaching assistantship paying for my tuition, how could I say no?”​

Andrew Wojtanowski // MS 2016

Career

  • Product management
  • Advertising and promotion
  • Market research
  • Sales management
  • Distribution

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