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MSc Marketing

The primary goal of the Marketing program from University of Arizona is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies.

Quick Facts

 
Full-time Duration: 1 year
Starting in: August
Tuition Fee: $10,063 per semester
Location: Tucson, United States

The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance.

Students graduating from the Marketing program from University of Arizona are expected to have deep conceptual and analytical skills valued in a wide variety of industry sectors, both nationally and internationally.

Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Sunquest, Uhaul, Target and Wal-Mart. The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing. Thus some recent graduates have also joined the PhD Program in Marketing at The University of Arizona and at the University of Texas at Dallas.

Marketing

The Marketing Department in the Eller College of Management strives to generate influential contributions to marketing knowledge and communicate these to students in a way that regenerates this curiosity in a next generation of responsible citizens and marketing professionals. The Marketing Department is committed to achieving this mission by fostering a collaborative environment among scholars, students and marketing professionals in which intellectual curiosity about the behavioral aspects of marketing is a common focus.

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“Choosing the Master’s program for Physiological Sciences at the University of Arizona was one of the best decisions I could have made in my education. Our department is warm and collaborative, offering an array of research topics and techniques underneath a vast and integrative umbrella of physiology. Beyond my research experience, I was presented with teaching opportunities, which I feel honed my skill of scientific communication. Having the dynamic research/teaching/class schedule not only kept me active but helped me reinforce material in multiple contexts. Overall, this program was exactly what I wanted in my segway into the medical sciences… and with my teaching assistantship paying for my tuition, how could I say no?”​

Andrew Wojtanowski // MS 2016

Study Content

  • Market-Based Management
  • Business Statistics
  • Managerial and Financial Accounting
  • Marketing Research and Analytics
  • Marketing Strategy

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